Nike Case studies

Content Audit >> Brief >> Creation >> Execution

2019 U-band ETW Brand Creative Program Manager, Content Strategist, Producer, Content Creator, Digital Copywriter.

Provided digital content and UX strategy in support of Global Brand, Employer Brand, TA, executive influencers, product categories, business partners, Nike Purpose, Sustainability, Innovation, and NikeUNITED Networks via placed & earned media, online+offline experience integration, live events, organic digital engagement, paid search & social, web, mobile, intranet and email channels.

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Results:

Generated Top 7 all-time best CPC results for PPC content published on the Nike LinkedIn channel.

Six-month, 150% single-channel organic audience growth to 2.4 million followers. Q4 2019 organic engagement increase tripled Nike’s FY19 average.

Proactively championed inclusion & representation as a NikeUNITED ally x 8: Ascend, BEN, NAN, NMV, LaFN, NPN, WoN, Ability*