Nike purpose Messaging

My 2019 Nike brand content strategy included my proactive cultivation of content partnerships with NikeUNITED, SB&I, JDI Day, the SCI Made to Play campaign and numerous other Nike Purpose storylines & events. These content partners contributed to the content mix I designed to expand visibility of Purpose topics pertaining to equality, sustainability and quality of life through the Nike brand storytelling efforts I managed.

1-regrind sustainability Screen Shot 2019-08-21 at 10.07.18 AM.png

2-Nike Made to Play 1 Screen Shot 2019-08-14 at 12.09.54 PM.png

3-sustainability noel kinder Screen Shot 2019-08-06 at 10.04.21 AM.png

4-Nike purpose 1 Screen Shot 2019-09-16 at 5.24.55 PM.png

5-Nike Osaka Screen Shot 2019-08-14 at 1.30.01 PM copy.png

6-Nike Impact Report Screen Shot 2019-05-16 at 9.10.34 AM.png

my role:

Content Partnerships >> Curation >> Execution — Program Manager, Content Strategist, Producer, Digital Copywriter, Content Curator sourcing and amplifying Nike Purpose content supporting Nike Purpose, GCI, SCI, and NikeUNITED Networks via organic engagement, paid search & social, web, mobile, email and intranet channels.

Content curation, scheduling & digital copywriting in support of Nike internal and external engagement for Nike Purpose events and storylines including Reuse a Shoe, Made to Play, JDI Day, Earth Day and others.

Content partners included:

Nike Purpose
Sustainable Business & Innovation
NikeUnited Networks
Social & Community Impact
Global Community Impact

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Purpose Messaging

Nike purpose Messaging

my role:

Content partners included: