Oracle Brand Creative + Digital
Creative partners included:
Executive thought leaders
Global Brand Creative
Global Social team
Social Analytics team
Identity Managment team
Photographers
Copywriters
Graphic Designers
Event App Developers
Product Marketing teams
Events team
My role:
UX Content Strategy Integration >> Creative Brief >> Campaign Execution
Program Manager, Content Curator, UX Strategist leading integration of event UX and content strategy supporting Brand, Sports Marketing, executive influencers, business partners, GTM, and Field Marketing for Online+Offline experience integration across global events, organic engagement, paid search + social, web, app and email.
2013 through 2017, led executive thought leadership in support of the HCM product vertical at industry events and the Oracle Open World annual global brand event.
Results
In 2013 & 2014, I designed, built, and launched social selling, brand advocacy, and executive influencer initiatives still in service today. Organic campaign audience growth from 0 to 3 million over three-year span (2014-2017), resulting in 2017 content shares generating 10 million impressions/month.