Nike communities messaging
My January, 2019 content audit revealed a low percentage of representation in Nike-curated news and earned media for global regions and underserved populations. Responding independently to this finding, my 2019 Nike content strategy included my proactive cultivation of content partnerships with Nike colleagues representing all global geos and Nike’s 12 key cities. From there, I systematically curated and amplified their storylines & events for greater inclusion and representation of their respective communities in the Nike brand storytelling efforts I managed.
my role:
Content Partnerships >> Curation >> Execution — Program Manager, Content Strategist, Producer, Digital Copywriter, Content Curator sourcing and amplifying content in support of Nike global geo and key global cities through .com, organic engagement, paid search & social, mobile, email and intranet channels.
Content curation, scheduling & digital copywriting for amplification of Make the World Listen, Move the World, global Made to Play campaigns and several NikeUNITED and Nike’s key cities campaigns.
Content partners included:
Nike India
Nike Greater China
Nike EMEA
Nike’s 12 key cities
NikeUNITED
RESULTS:
Throughout my ETW assignment, I proactively increased inclusion & representation of international audiences for increased organic engagement by more than 200k impressions/week.
