 FALL 2021 PRODUCT LAUNCH EVENTS

MY ROLE:

UX Content Strategy >> Omnichannel Integration >> Brief

UX Content Strategist + Program Manager leading integration of Fall 2021 Consumer Experience across Digital Commerce, Retail In-Store/On-Device, UX and Design.

Read-in for all product lines in Fall 2021 launch events.

Led development and execution of the unified product launch narrative content strategy, buy flow UX, buyer journey, and story arc.

CREATIVE PARTNERS INCLUDED:

  • Analytics team

  • UX Researchers

  • Copywriters

  • Design & Art Direction

  • App & Web Developers

  • Product Marketing

  • In-store / On-device team