nike earned media amplification
My January, 2019 content audit revealed a low percentage of earned media, the gold standard for any brand. Leveraging my newsroom experience and undergrad Journalism degree, I established a dashboard for third-party media monitoring and content curation relevant to premium global brand experiences.
From there, I methodically curated & amplified brand-positive earned media into the content mix for the brand channels I managed via .com, social, mobile, email and intranet channels in support of Nike Global Brand and product categories to maintain visibility, engagement, and affinity for Nike as sports apparel & footwear brand & employer of choice.
my role:
Content Sourcing >> Curation >> Execution
Program Manager, Content Strategist, Producer, Digital Copywriter, Content Curator sourcing and amplifying brand-positive earned media content from a variety of my independently sourced third-party channels.
Content curation, scheduling & digital copywriting in support of Employer Brand and Global Brand stories via organic engagement, paid search & social, web, mobile, email, and intranet channels.
Curation sources:
Content proactively curated and amplified from Forbes, Work It Daily, Alumni Society, Fast Company, and numerous other third-party media
reSults:
In the first 90 days after launching my digital content strategy, the volume of content engagement tripled the engagement volume generated during the first half of FY19.
